What was originally known as Gasoline Alley, has now become Indian Larry Motorcycles NYC. Following the untimely passing of such a great cycle artist and craftsman in August of 2004, Indian Larry's close knit team has been diligently working to preserve not only the memory of Indian Larry himself but that of his renowned classic chopper style. 

Rounding out the shop are Bobby Seeger Jr. and Elisa Seeger. Bobby is the public relations director and responsible for traveling to the various motorcycle events across the country. Elisa, his wife, is in charge of business relations and management of the business. The quality workmanship and life long vision of Indian Larry continues and is shown through the work of his most valued friends, at Indian Larry Motorcycles.

Indian Larry had also envisioned a line of signature motorcycle parts and clothing that would promote his unique take on the custom old-school style. Indian Larry Motorcycles is constantly striving to produce new cutting edge mechanical designs while keeping true to the classic style.

Indian Larry Motorcycles has many custom bikes in over the last few years and has gotten exposure in motorcycle magazines such as Easyriders, American Iron, Barnett's, The Horse, Street Chopper, Cycle Source and Hot Bike as well as many foreign motorcycle publications.